Your website functions as your business’s “home” on the internet. Today, almost any business that values customer connection and growth has built at least a basic website.  Unfortunately, unless your website has visitors, it’s basically useless.  A great website with no traffic is like selling the world’s best lemonade in your backyard where no one can find you. 

That’s why if you own a website, you must have strategies in place for driving traffic to it, thereby increasing the number of prospects who learn about your business. Plus, those who visit can often be enticed into coming back again, signing up to receive correspondence, or perhaps following you on social media where you can then continue to keep in touch.  This is extremely important, since converting a web visitor into a client requires multiple points of contact and nurturing.

So, how exactly do you drive more traffic to your website? These three methods are tried and true as effective, relatively easy, and inexpensive when compared to other forms of advertising and marketing. 

Strategy One: Write Optimized Blog Articles. 

When you write blogs for your website, consider the types of questions your target demographic is asking, or the types of problems your business is designed to solve. For example, an insurance professional might write a blog titled, “How Much Life Insurance Do I Really Need?” An estate planning lawyer seeks to answer questions like, How Much Does Probate Cost?”

When you write about these topics, you increase the odds that your website will show up in search engine results. The people looking for answers are exactly the type of people who might soon need your products or services, so your blogs act like a flashing neon sign in the dark. They direct internet traffic – the right traffic – straight to your website. 

Strategy Two: Post Content on Social Media That Links Back to Your Site

Since you’ve invested time and energy into creating informative blog articles for your target audience, you might as well wring every bit of usefulness out of them. Posting links to those articles on social media will direct your friends and followers to your website, where they can learn more about who you are and what you do. 

But you don’t have to stop there. Aside from articles, you can use social media to drive traffic to your website by posting details about promotions, offers, or other valuable information.  A well-designed landing page on your site can then help you add those specific visitors into your pipeline. 

Strategy Three:  Email Newsletters

Finally, you can drive traffic to your website by reaching out to your current and past clients directly, and sharing new content with them. As you publish articles or other information that is relevant to your clients, email them a link and a brief explanation of why this might be  important to them. Keeping your customers engaged and reminding them that you’re concerned with their needs is one of the best ways to encourage repeat business and referrals. 

These methods probably don’t sound overly mysterious or difficult, and they usually aren’t. However, they do require a well-crafted plan, a content schedule, and a great deal of commitment.  Website traffic isn’t something you can manufacture overnight, but these three methods can launch your online marketing efforts.  

Contact us anytime to learn more about how we can assist you in getting things off the ground!