Content Marketing
Content comes in many forms… from the pages and posts on your website to the information you distribute through channels such as social media and email.
Don’t Underestimate the Power of Your Blog!
Many business owners fail to fully understand the significance of publishing consistent blog content.
Simply put, a blog is a section of your website that can be updated regularly with articles and videos which address common questions and concerns of your target audience. Every modern website should have a blog!
The benefits of strategic blogging include increased web traffic, higher conversion rates of prospects into clients, increased client retention, and increased referrals. AND… by incorporating proper titles and keywords into your blog posts, it helps your website get found on the search engines.
For most small businesses, managing a blog regularly requires too much time and therefore, this critical element of digital marketing gets ignored and potential business is lost. Our experts help you to recapture what you’ve been missing without creating a time burden on you or your staff.
Email is Far From Dead!
Email is one of the easiest and cost-effective ways for a small business to stay in contact with its current clients, pipeline of prospects, and database of referral partners.
The key to an effective email campaign, however, lies in creating content that is concise, useful, and easy to access.
Our team has over 10 years of experience writing sales copy for emails, designing templates that are mobile friendly, and helping our clients manage their databases. We consistently achieve exceptional open and click-through rates due to our focus on the details.
If you aren’t regularly communicating with your clients and prospects with an email newsletter, one or more of your competitors will! Then, it’s just a matter of time until you begin losing clients and market share. Don’t take any chances with your business – we can put an email marketing campaign in place for you in a matter of days.
Social Media Content
Most businesses today understand that they should have a social media presence. Beyond that, however, there are commonly quite a few questions such as:
- Which platform(s) should I use?
- What should I post?
- How often should I post?
- Should a use social media paid ads?
Making the wrong social media decisions can cost a small business owner hundreds of hours and thousands of dollars.
We get to know your business and your desired audience, and once armed with this information, we can design a social media strategy that allows you to reach your audience with content that actually interests them and keeps them connected to you.
A well-connected client will be more likely to stay with you and refer you to their friends and family members.
