Social Media Secrets that Give You a Competitive Edge

Social media should be a foundational piece of your online marketing effort. If you want to connect with your target audience, then you need to make sure that your business is present on the platforms where your customers are spending their time.

Regardless of your target audience, you are missing out on a big opportunity if you aren’t taking advantage of social media marketing.

A large percentage of the population logs into Facebook, Twitter, Instagram, and LinkedIn at least once per day. When a current or potential customer is browsing one of these social media platforms, it gives you the opportunity to build an ongoing relationship.

Maximize the Effectiveness of Social Media

Here are a few tips that you can use to maximize visibility and interactions on your social media accounts:

Add a Picture: Words are boring without an image, so make sure that you have an interesting picture to capture the reader’s attention. If you don’t have high-quality photos to use, then find a stock photo website to download images that match your industry.
Pay Attention to Post Notifications: If you post something online and one of your followers interacts by commenting on the post, then it is a great opportunity to open up the conversation. Keep your post notifications turned on so that you always know when an interaction has occurred.
Add a Catchy Bio: Even if you are sharing interesting posts, you will lose a branding opportunity if you don’t have a good bio. Add two or three sentences about your company, and make sure to share a link back to your website.
Use Hashtags: Adding a few hashtags to the end of your social media post can be a great way to capture the attention of more people. Hashtags are used when people want to search for posts on a specific topic. Check out your competitors to find popular hashtags in your industry.

One final thought…

If you aren’t consistently reaching out to your customers and prospects via social media, you can bet that your competitors are. They could be eating away at your market share and your profits!