If you are still wondering if blogging is “worth it” or if the ROI is good enough to start (or continue) a blog on your website, you may want to consider the stats illustrated in the info graphic below.

Here are 2 facts that really stick out:

52{c55e560418ce770390e014a82a8daba02ae2bc5167395c1376161ff6ec3b989b} of consumers indicate that blogs impact their buying decisions.

Google’s Panda updates continually seek out websites with fresh, high-quality content and reduce the rankings of sites with low-quality content.

If you aren’t actively blogging and distributing that content via email and social media platforms, you are potentially losing over half your audience to competitors who are!

content infographic