If you are still wondering if blogging is “worth it” or if the ROI is good enough to start (or continue) a blog on your website, you may want to consider the stats illustrated in the info graphic below.
Here are 2 facts that really stick out:
52{c55e560418ce770390e014a82a8daba02ae2bc5167395c1376161ff6ec3b989b} of consumers indicate that blogs impact their buying decisions.
Google’s Panda updates continually seek out websites with fresh, high-quality content and reduce the rankings of sites with low-quality content.
If you aren’t actively blogging and distributing that content via email and social media platforms, you are potentially losing over half your audience to competitors who are!
