Business owners have long relied on social networking and the power of word-of-mouth advertising to grow their practices. While many entrepreneurs are jumping on board with social media marketing, some still question whether social media will work.
That’s easy to understand. After all, there is a pervasive myth that social media is only used to share pictures of our food or gossip about celebrities.
However, social media has become one of the most effective modes of marketing today, here’s why:
Social media is… social! It’s called “social” media for a reason. If you’ve always marketed your services by attending social networking events, keep in mind that Facebook and LinkedIn are the online equivalent of a big event. You can drift from one group to another, participate in conversations, and make a big impression. Social media is the online equivalent of what you’ve always done, and it will open you up to a whole new audience.
Social media is, at its core, word-of-mouth advertising. It has long been said that word-of-mouth is the most valuable form of advertising, and that remains true even today. The most flashy ad in the universe can’t compete with the recommendation of a satisfied friend. Social media allows your current clients and customers the opportunity to share your content and recommend you to their friends. It’s simple and old-fashioned… and it works!
Social media allows you to transmit information quickly and easily. When you need to spread the word about a special product or service, an upcoming seminar, or a networking event, social media gives you a convenient and easy way to distribute that information. Best of all, the information goes straight to the people who need to hear it: Your clients and prospects who are following your page.
Social media increases your online visibility. You may already be aware of how powerful an internet presence can be. A business that wants to compete in today’s market needs a website – but that website won’t do you much good if no one ever sees it. Social media is one easy way to boost your web traffic.
Social media does a lot of the work for you. Social media sites gather a wealth of information on their users. When you need to locate your desired audience using demographics like age, gender, or any other statistic, all of that information is right there at your fingertips. Social media platforms do a large part of your marketing research for you!
Are you ready to integrate social media into your overall marketing strategy? Whether you are currently active on social media or just getting started, we can help you to create a plan that makes sense for your business. Contact us to learn more!