Last year, Facebook updated the algorithm which determines what its users see in their news feeds.
Due to increased usage and traffic on the site, you unfortunately can’t count upon all of your audience seeing every one of your posts. In fact, it’s more likely that most of your audience won’t see your posts.
Yet, Facebook remains as the one of the best ways to market yourself online, and posting on Facebook can drastically increase your website traffic. The best way to accomplish these goals is to boost your Facebook posts – meaning that for a small advertising fee, Facebook will place your post in the news feeds of a guaranteed number of users.
Step One: Choose an engaging post from your timeline, or create a new one. Keep in mind that posts including a photo or video grab more attention. If you choose a post that links back to your website, you can increase your web traffic.
Step Two: On the bottom right-hand corner of the post, you will notice a “Boost Post” button. When you click it, a drop-down menu of options will appear.
Step Three: Choose your audience. From the drop-down menu, you can choose the Facebook users who will see your post. You can choose from “people who like your page and their friends, or “people I choose through targeting”. If you choose the second option, this means you can create an audience personalized by age, gender, interests, location, and so on.
Step Four: Select a budget. You can decide how much you want to spend on boosting your post. Select any amount – as little as five dollars – and Facebook will show you the corresponding number of people who will see the post for that price. Of course, the more you spend boosting your post, the bigger your audience will be.
Step Five: Pay for your ad. In the Ads Manager billing tab, you can set up or make changes to your payment options. Facebook accepts Visa, Mastercard, American Express, and Discover cards. You can also use your Paypal account. Paying for your ad will be as simple as most standard online purchases.
Step Six: Check the results by clicking the Boost Post button again. This will show you how your ad is performing. You can also review the Page Insights part of your profile to learn which types of posts have been most successful with your audience.
As you can see, boosting a Facebook post is easy, affordable, and effective! But at times, you may need help creating engaging content or choosing the right audience for your boosted posts. For more personalized assistance with your Facebook ad campaign, give us a call at Online Profit Strategy.