Most business owners understand that a well designed website is essential to succeeding in business these days. But websites are never “set it and forget it” propositions. In order to remain visible and relevant on the web, regular updates become necessary.
Business owners also understand the importance of staying relevant within their target demographic’s mindset. A good business grows into a great business when it stays on top of trends, expands its own knowledge base and offerings, and grows with its clients.
Considering these two points, it’s no wonder blogging is so critical for any business website. A well-written and informative blog article helps you to accomplish these five important goals:
Blogging is a powerful boost to your website’s SEO.
Search engine algorithms give preference to websites that are updated regularly, and blogging serves this purpose well. But you can also boost your search engine optimization (SEO) by including the right keywords.
Search trends of internet users have evolved. Today’s web surfer is more apt to ask questions, especially when using common technologies such as Siri, Alexa, and “Ok Google”.
Knowing this, wise marketers create articles and article titles that incorporate those questions.
For example, “Are there any new Social Security changes in 2021?” or “What documents do I need to have in my Estate Plan?”
Blogging builds trust and credibility with your audience.
When your audience searches for a provider within your industry, they will receive plenty of results. Multiple websites will appear, and most of them will look similar to one another: Each business describes itself, lists location and hours, and describes services briefly.
When you’re blogging, this is your chance to stand out from the crowd. Your articles will showcase your expertise and caring for the client, helping you to establish trust and credibility with the public. They can see that you know your industry, and now you’re not just another cookie-cutter website.
Blog content makes for great social media content.
These days, those who don’t have a social media account are missing out on a big opportunity. These platforms (such as Facebook or LinkedIn) allow business owners to connect personally with their target audience.
But once you’ve logged on and created a profile, what do you post? The simple answer is to get more bang for your marketing buck by linking your blogs directly to social media. Once you’ve written a blog, you own that content. You might as well distribute it across social media, and doing so will help you grow your audience.
Blogging creates opportunities for you to stay in touch with your network.
It’s normal to focus on attracting new clients, but every business owner knows that repeat business, referrals, and nurturing prospects present enormous opportunities. Blogging and sharing that content with your database via social media or email helps to keep you “top of mind” with this important audience. You can provide helpful information that may generate a future sale or cause them to refer you to a friend.
When used correctly, your blog will drive traffic to your website.
Keyword-rich, informative, and original blog content will draw traffic through search engine results. But you can also direct traffic to your website by posting article links on social media or emailing them directly to your contacts. Website traffic means more eyes on your business, which means increased opportunities for sales.
It’s easy to see how important blogging can be to your website and marketing efforts, but not every business owner is a born writer or has the time to blog every week. That’s when outsourcing the task makes the most sense. Not only does it relieve you of the burden, but it is typically less expensive than hiring an employee to perform the task.
Contact us to learn more about blogging, and we will show you how to take your ideas to the digital screen and wring the most value out of each article.