Because email has been around since the 1970s, most people don’t consider this form of communication as the next hot trend in marketing. In reality, more people are using email than ever, and that means email marketing continues to offer opportunities for growth.
Email usage is still growing.
Think of all the things you might want to do online, that require an email address. Online shopping, opening a social media account, logging into your bank account, and more; these all require a valid email address. Modern life could hardly be lived without email.
The number of active email accounts continues to grow, with a total of about 4.5 billion predicted by 2024. Email users send over 246 billion emails each day. More to the point, these numbers trend upward year over year. Even though email has certainly evolved since its early days, the platform is clearly here to stay.
Email is mobile friendly.
Speaking of that evolution, email has “gone mobile” more smoothly than almost any other digital service. The majority of emails are now opened on mobile devices like phones and tablets.
Checking your email is as easy as tapping an app icon on your phone screen, and push notifications remind you of new emails throughout the day. Not only are emails delivered literally into your hands; they’re almost impossible to ignore!
Email is more affordable than other forms of digital marketing.
With so many options available, digital marketing can feel overwhelming to the newbie. In particular, you might wonder which type of digital marketing is most affordable for the business owner who is just getting started with an online marketing campaign.
Digital marketing options like search engine optimization and pay-per-click ads can be a bit pricey, and the expenditure can vary significantly. These options can be effective, but at the same time there is a level of unpredictability and they often come with a tall price tag.
By contrast, email marketing is straightforward and generally costs much less. The job involves understanding your readers, crafting the right messages, targeting the appropriate demographic(s), and sending emails on a regular schedule. You achieve consistent contact with your audience with a predictable investment of time and/or money.
Contact us to learn more about how email marketing offers an accessible, but still exciting, opportunity to reach your target audience. We can discuss your needs and decide if email would be a wise addition to your marketing arsenal.